News

AVAC is pleased to present Peter van Stolk - Jan 05, 2010

AVAC is pleased to invite you to see and hear Pete van Stolk speak. The evening is about "The First Steps of a Successful Journey" and will be on Thursday, February 4th, 2010.

As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors through 2007. Peter’s original marketing approach interacting online with consumers brought Jones Soda Co. success in a crowded beverage industry. Integrating customer input, Jones Soda is known for unique flavors and custom packaging. Peter also oversaw the launch of new product lines including non-carbonated juice, tea, ad energy drinks. He successfully competed against the global multi-billion dollar soda giants, and earned brand loyalty among consumers, all on a shoestring budget. 

By 2007Jones Soda had reached $40 million in revenue as well as 25% ACV (All Commodity Volume) in the annual $65 Billion Carbonate Soft Drink category, transforming Jones Soda from a small premium Soda, to an international brand with global aspirations.

A marketing maverick with an innate and unique approach to grounding his products, van Stolk has over 20 years experience in business creation, business development and product sales. A true entrepreneur, van Stolk beat the odds and broke new ground into the beverage market. 

Mr. van Stolk has been recognized for his innovative branding strategy and business savvy in publications such as The New York Times, CNN, Wall Street Journal, Fast Company, and People Magazine to name a few.  Peter has received numerous business awards including 40 under 40,  Brand Week Top 100 marketer, as well as one of Canada’s top hundred to watch as listed by Macleans Magazine .

The evening is set to take place at the Big Rock Grill at the Big Rock Brewery in Calgary, AB. Located at 5555 - 76th AVE SE.

Registration will begin at 3:45pm, with the programme beginning at 4:15pm.

For more information or to register please call Kathryn Lyster at 403-274-2774.