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AVAC Helped Kinnikinnick Fine Tune Their Recipe for Success

When Kinnikinnick Foods first approached AVAC for funding, they were looking to explore technologies that would let them expand their market. At that time, the Edmonton-based gluten-free bakery was interested in modified atmosphere packaging that would extend the shelf life of their products and new product development. “Research funded by AVAC proved that type of packaging was the wrong direction for us,” recalls Jerry Bigam, Kinnikinnick’s President and CEO. “But those same funds helped us develop our most successful product – a gluten-free white sandwich bread which is our best selling product in North America. “

A small company at the time, “R&D funds were out of our reach, so the AVAC funding was a Godsend for us.“ Soon after, Kinnikinnik approached AVAC for more funding to expand their existing facility, and just as the proposal was approved, they had the opportunity to buy the largest, most sophisticated bakery in North America, located in Edmonton. “When the facility became available, AVAC switched gears and said no problem. They were very flexible and that was key to us being able to acquire the plant. AVAC understands that things change and they allow you to make choices quickly and respond quickly. They keep their eye on the target and they get that there’s more than one way to get to that target.“

Today Kinnikinnik produces over 60 products in two multifaceted glutenfree, dairy-free, nut-free facilities with over 140,000 sq. ft. of manufacturing space and 150 employees. They are one of the largest facilities in North America, and one of the most allergy-friendly production facilities in the world. And they are quick to credit AVAC with making that possible. “Edmonton is now the centre of the gluten-free industry in North America. We’ll take a lot of credit for it, but without AVAC it wouldn’t have been possible. We would never have made it without AVAC investment.“

Although Kinnikinnik is now in the repayment phase of their contract with AVAC, they continue to maintain close ties with the organization and even have an ex-officio board member from AVAC. “From our perspective they’re a partner and always will be,” notes Bigam.

Bigam’s enthusiasm for AVAC has also led him to recommend them to many of the young companies he encounters. “As chair of the Alberta Food Processors Association, I talk to new companies all the time and my standard response is if you’re looking for funding for new, creative product ideas and development talk to AVAC.”